Timing Is Everything – Wedding invitations are generally mailed out six to eight weeks prior to the event, but save the date cards should be sent out four to six months ahead of time. This way, guests will be able to shop around for transportation, schedule a convenient flight, reserve a hotel room, and make other necessary arrangements. Major events are exciting social gatherings that everyone will want to attend, both family and friends from near and far. Sending them out well enough in advance makes it far more likely that all of your guests will be able to attend.
On the other hand, if you are not sure whether a particular person or couple will be invited to the wedding, don’t send them a save-the-date card. And there is really no reason, and it’s a waste of your precious money, to buy and send these notices when all of your guests live relatively nearby or the wedding will not occur during a busy time of the year.
Who Needs them? If your guest list includes a number of out-of-towners, or if your wedding takes place during a holiday or other peak time, you are a prime candidate for save-the-dates. Since invitations don’t go out until 6-8 weeks before the big day, save-the-dates are the perfect way to give wedding guests a preliminary heads up so they can begin making travel arrangements. These days, however, more and more brides send these cards regardless of the time and location of their wedding. Why? Save-the-dates provide a fun opportunity to get the word out and foreshadow the style of your big event.
Using bright and outstanding colors will make your save-the-date stand out among the rest of the mail. You want to create an everlasting impression in your guests’ minds so that they will never forget to attend your special event.
What Not To Include – Save the date cards should not be used to provide detailed information about the event itself. This is not the time or place to discuss the rehearsal dinner, the reception, or the ceremony. It is inappropriate to include registry information as well. Guests who are interested in registry information can contact you themselves, or they can wait until the actual wedding invitations are sent out. Response requests are also not included. These notices are merely a courtesy ’heads up’ to your long distance guests and others who may require, for personal, professional, or medical reasons, some advance notice.