Rules & Etiquette – Again, few rules apply. The only information you must include is your names and wedding date, although I suggest including location information as well so wedding guests can begin their travel plans. Aim to send save-the-date cards soon after you secure your date and venue, or about 4-6 months prior to your wedding. Remember, everyone who receives a save-the-date also receives an invitation, so have your guest list finalized prior to sending them. You can, however, always add guests later (there is no rule that says everyone must receive a save-the-date card). Although formal replies are not required, you can get preliminary attendance estimates through word-of-mouth.
You want your save-the-date to look unique, personalized and funky; so that it can attract your guests’ attention and make them want to attend your wedding. Save-the-date cards for weddings should ideally reflect the couple’s personality, and the wedding tone.
What you should do – Since this will be your first written contact with most of your guests, it’s important that they make a good first impression. Make sure that you spell each guest’s name correctly. If you are unsure about the spelling of someone’s name, look it up or contact someone reliable.
Who Needs them? If your guest list includes a number of out-of-towners, or if your wedding takes place during a holiday or other peak time, you are a prime candidate for save-the-dates. Since invitations don’t go out until 6-8 weeks before the big day, save-the-dates are the perfect way to give wedding guests a preliminary heads up so they can begin making travel arrangements. These days, however, more and more brides send these cards regardless of the time and location of their wedding. Why? Save-the-dates provide a fun opportunity to get the word out and foreshadow the style of your big event.
Since save the date cards are a recent phenomenon, it’s helpful to include an addendum along the lines of ’invitation to follow’. That way, invitees will not mistake the card for the actual invitation because the real invitation will have more details, be more elaborately designed, and more prestigious in general. In other words, your guests won’t think you and your spouse are cheapskates that are as scant on information as you are on cash.