Do include photos that are relevant to your wedding; and use colors that relate to your wedding. For example, if your wedding venue is to be decorated with white and pink decorations, then use the same color theme for your cards as well.
What To Include – When designing save the date cards, keep in mind that the only information that should be included are the date and the location. Travel and area information can also be included. This can be directions from the local airport, recommended resorts or hotels, useful phone numbers, and information on any group booking plans that have been made available. If you are using an online wedding planner, website, or some other online service, you may include that link as an additional courtesy to your guests. At the bottom, be sure to include the words.
Another well received way is to print a mini calendar page with a 3-hole punch so your friends can attach it to their own calendars. Of course, you would have to circle or decorate the day that belongs to you.
Since save the date cards are a recent phenomenon, it’s helpful to include an addendum along the lines of ’invitation to follow’. That way, invitees will not mistake the card for the actual invitation because the real invitation will have more details, be more elaborately designed, and more prestigious in general. In other words, your guests won’t think you and your spouse are cheapskates that are as scant on information as you are on cash.
You may also consider doing customized printing on objects that will grab attention. For example, a pinwheel or a fan.