What To Include – When designing save the date cards, keep in mind that the only information that should be included are the date and the location. Travel and area information can also be included. This can be directions from the local airport, recommended resorts or hotels, useful phone numbers, and information on any group booking plans that have been made available. If you are using an online wedding planner, website, or some other online service, you may include that link as an additional courtesy to your guests. At the bottom, be sure to include the words.
Rules & Etiquette – Again, few rules apply. The only information you must include is your names and wedding date, although I suggest including location information as well so wedding guests can begin their travel plans. Aim to send save-the-date cards soon after you secure your date and venue, or about 4-6 months prior to your wedding. Remember, everyone who receives a save-the-date also receives an invitation, so have your guest list finalized prior to sending them. You can, however, always add guests later (there is no rule that says everyone must receive a save-the-date card). Although formal replies are not required, you can get preliminary attendance estimates through word-of-mouth.
When you decide to include photos in your cards, it is advisable to use photos that were taken after your engagement. It could be about how your life has changed, or how the both of you have walked thus far.
Do include photos that are relevant to your wedding; and use colors that relate to your wedding. For example, if your wedding venue is to be decorated with white and pink decorations, then use the same color theme for your cards as well.
Save the date cards can take the form of any message medium, and often do. They sometimes correspond in style to the wedding invitations, or they take the form of refrigerator magnets, brochures, postcards, booklets, or tri-fold letters. The medium is up to you, but the shortness of the message usually lends itself well to magnets or small cards.