Save the date cards can take the form of any message medium, and often do. They sometimes correspond in style to the wedding invitations, or they take the form of refrigerator magnets, brochures, postcards, booklets, or tri-fold letters. The medium is up to you, but the shortness of the message usually lends itself well to magnets or small cards.
When you decide to include photos in your cards, it is advisable to use photos that were taken after your engagement. It could be about how your life has changed, or how the both of you have walked thus far.
Photo strips are the ’in’ thing nowadays. Instead of just having one photo on your save-the-date cards for weddings, it is trendy to include a few photos that capture your personality as a couple.
You may also consider doing customized printing on objects that will grab attention. For example, a pinwheel or a fan.
Rules & Etiquette – Again, few rules apply. The only information you must include is your names and wedding date, although I suggest including location information as well so wedding guests can begin their travel plans. Aim to send save-the-date cards soon after you secure your date and venue, or about 4-6 months prior to your wedding. Remember, everyone who receives a save-the-date also receives an invitation, so have your guest list finalized prior to sending them. You can, however, always add guests later (there is no rule that says everyone must receive a save-the-date card). Although formal replies are not required, you can get preliminary attendance estimates through word-of-mouth.