Since save the date cards are a recent phenomenon, it’s helpful to include an addendum along the lines of ’invitation to follow’. That way, invitees will not mistake the card for the actual invitation because the real invitation will have more details, be more elaborately designed, and more prestigious in general. In other words, your guests won’t think you and your spouse are cheapskates that are as scant on information as you are on cash.
You may also consider doing customized printing on objects that will grab attention. For example, a pinwheel or a fan.
Timing Is Everything – Wedding invitations are generally mailed out six to eight weeks prior to the event, but save the date cards should be sent out four to six months ahead of time. This way, guests will be able to shop around for transportation, schedule a convenient flight, reserve a hotel room, and make other necessary arrangements. Major events are exciting social gatherings that everyone will want to attend, both family and friends from near and far. Sending them out well enough in advance makes it far more likely that all of your guests will be able to attend.
You should send save-the-date cards to all of your intended guests when either of these circumstances fit your situation. Even friends and family members who you already know will attend should be sent a card.
Using bright and outstanding colors will make your save-the-date stand out among the rest of the mail. You want to create an everlasting impression in your guests’ minds so that they will never forget to attend your special event.