What you should do – Since this will be your first written contact with most of your guests, it’s important that they make a good first impression. Make sure that you spell each guest’s name correctly. If you are unsure about the spelling of someone’s name, look it up or contact someone reliable.
If you are creative and want to save money, you can create your own save the date cards using either card stock paper or regular paper. This will save you money since you will be printing them yourself. You can be real creative when you design these. You can include a picture on the paper and include any other personal details you would like.
Rules & Etiquette – Again, few rules apply. The only information you must include is your names and wedding date, although I suggest including location information as well so wedding guests can begin their travel plans. Aim to send save-the-date cards soon after you secure your date and venue, or about 4-6 months prior to your wedding. Remember, everyone who receives a save-the-date also receives an invitation, so have your guest list finalized prior to sending them. You can, however, always add guests later (there is no rule that says everyone must receive a save-the-date card). Although formal replies are not required, you can get preliminary attendance estimates through word-of-mouth.
Save-the-date stickers are also a good option for your guests to stick them into their little organizers or appointment books. Remember your bright and bold colors to catch their eye!
You may also consider doing customized printing on objects that will grab attention. For example, a pinwheel or a fan.