Since save the date cards are a recent phenomenon, it’s helpful to include an addendum along the lines of ’invitation to follow’. That way, invitees will not mistake the card for the actual invitation because the real invitation will have more details, be more elaborately designed, and more prestigious in general. In other words, your guests won’t think you and your spouse are cheapskates that are as scant on information as you are on cash.
Using bright and outstanding colors will make your save-the-date stand out among the rest of the mail. You want to create an everlasting impression in your guests’ minds so that they will never forget to attend your special event.
Getting your guests’ attention – Some brides-to-be really want these cards to be eye catching so that they truly standout and serve as a visual notice. If this is what you have in mind, look for something unusual, such as scratch-off cards or magnets (that can be posted on your guests refrigerators). Maybe you will want to make your own cards, incorporating one or more of your wedding colors, a graphic design, or a photo.
The moment you have your date and location decided on, it is time to send out your save-the-date cards. It is fine if you have not closed up on the exact location, just letting them know the state and city your wedding will be held is sufficient.
Rules & Etiquette – Again, few rules apply. The only information you must include is your names and wedding date, although I suggest including location information as well so wedding guests can begin their travel plans. Aim to send save-the-date cards soon after you secure your date and venue, or about 4-6 months prior to your wedding. Remember, everyone who receives a save-the-date also receives an invitation, so have your guest list finalized prior to sending them. You can, however, always add guests later (there is no rule that says everyone must receive a save-the-date card). Although formal replies are not required, you can get preliminary attendance estimates through word-of-mouth.