Save the date cards can take the form of any message medium, and often do. They sometimes correspond in style to the wedding invitations, or they take the form of refrigerator magnets, brochures, postcards, booklets, or tri-fold letters. The medium is up to you, but the shortness of the message usually lends itself well to magnets or small cards.
On the other hand, if you are not sure whether a particular person or couple will be invited to the wedding, don’t send them a save-the-date card. And there is really no reason, and it’s a waste of your precious money, to buy and send these notices when all of your guests live relatively nearby or the wedding will not occur during a busy time of the year.
Rules & Etiquette – Again, few rules apply. The only information you must include is your names and wedding date, although I suggest including location information as well so wedding guests can begin their travel plans. Aim to send save-the-date cards soon after you secure your date and venue, or about 4-6 months prior to your wedding. Remember, everyone who receives a save-the-date also receives an invitation, so have your guest list finalized prior to sending them. You can, however, always add guests later (there is no rule that says everyone must receive a save-the-date card). Although formal replies are not required, you can get preliminary attendance estimates through word-of-mouth.
There are many types of save-the-date. Although a save-the-date is traditionally a card, it can also take the form of magnets, bookmarks, or wedding stationery. Any type of save-the-date can be a meaningful keepsake of your wedding day. They also serve the purpose of giving your guests the first indication of what your wedding will be like and what to expect at the wedding reception.
Using bright and outstanding colors will make your save-the-date stand out among the rest of the mail. You want to create an everlasting impression in your guests’ minds so that they will never forget to attend your special event.