Rules & Etiquette – Again, few rules apply. The only information you must include is your names and wedding date, although I suggest including location information as well so wedding guests can begin their travel plans. Aim to send save-the-date cards soon after you secure your date and venue, or about 4-6 months prior to your wedding. Remember, everyone who receives a save-the-date also receives an invitation, so have your guest list finalized prior to sending them. You can, however, always add guests later (there is no rule that says everyone must receive a save-the-date card). Although formal replies are not required, you can get preliminary attendance estimates through word-of-mouth.
Who Needs them? If your guest list includes a number of out-of-towners, or if your wedding takes place during a holiday or other peak time, you are a prime candidate for save-the-dates. Since invitations don’t go out until 6-8 weeks before the big day, save-the-dates are the perfect way to give wedding guests a preliminary heads up so they can begin making travel arrangements. These days, however, more and more brides send these cards regardless of the time and location of their wedding. Why? Save-the-dates provide a fun opportunity to get the word out and foreshadow the style of your big event.
Save the date cards can take the form of any message medium, and often do. They sometimes correspond in style to the wedding invitations, or they take the form of refrigerator magnets, brochures, postcards, booklets, or tri-fold letters. The medium is up to you, but the shortness of the message usually lends itself well to magnets or small cards.
Photo strips are the ’in’ thing nowadays. Instead of just having one photo on your save-the-date cards for weddings, it is trendy to include a few photos that capture your personality as a couple.
Your save-the-date can take any size or form. If you decide on mailing cards out, then your cards can be the size of a postcard, or even smaller. Make sure the size does not cramp the wordings together.