Timing Is Everything – Wedding invitations are generally mailed out six to eight weeks prior to the event, but save the date cards should be sent out four to six months ahead of time. This way, guests will be able to shop around for transportation, schedule a convenient flight, reserve a hotel room, and make other necessary arrangements. Major events are exciting social gatherings that everyone will want to attend, both family and friends from near and far. Sending them out well enough in advance makes it far more likely that all of your guests will be able to attend.
Although save-the-dates are not absolutely necessary, these cards have increased in popularity with the rise of destination weddings and modern guest lists spread throughout the country. Since they are a relatively modern concept, no real rules apply – a fact which sometimes causes confusion for brides when planning their wedding stationery. I’ve sorted through the information that’s out there to bring you the real ins and outs concerning save-the-dates.
Who Needs them? If your guest list includes a number of out-of-towners, or if your wedding takes place during a holiday or other peak time, you are a prime candidate for save-the-dates. Since invitations don’t go out until 6-8 weeks before the big day, save-the-dates are the perfect way to give wedding guests a preliminary heads up so they can begin making travel arrangements. These days, however, more and more brides send these cards regardless of the time and location of their wedding. Why? Save-the-dates provide a fun opportunity to get the word out and foreshadow the style of your big event.
Using bright and outstanding colors will make your save-the-date stand out among the rest of the mail. You want to create an everlasting impression in your guests’ minds so that they will never forget to attend your special event.
Since save the date cards are a recent phenomenon, it’s helpful to include an addendum along the lines of ’invitation to follow’. That way, invitees will not mistake the card for the actual invitation because the real invitation will have more details, be more elaborately designed, and more prestigious in general. In other words, your guests won’t think you and your spouse are cheapskates that are as scant on information as you are on cash.