Timing Is Everything – Wedding invitations are generally mailed out six to eight weeks prior to the event, but save the date cards should be sent out four to six months ahead of time. This way, guests will be able to shop around for transportation, schedule a convenient flight, reserve a hotel room, and make other necessary arrangements. Major events are exciting social gatherings that everyone will want to attend, both family and friends from near and far. Sending them out well enough in advance makes it far more likely that all of your guests will be able to attend.
You may also consider doing customized printing on objects that will grab attention. For example, a pinwheel or a fan.
The wording of save the date cards never strays far from a central outline. The names of the couple, date, city, and addendum, ’invitation to follow’ or ’formal invitation to follow’ are the only required elements. The save the date card looks like a succinct verse on a small minimalist-style card.
Save the date cards can take the form of any message medium, and often do. They sometimes correspond in style to the wedding invitations, or they take the form of refrigerator magnets, brochures, postcards, booklets, or tri-fold letters. The medium is up to you, but the shortness of the message usually lends itself well to magnets or small cards.
Save the date cards are miniature announcements that precede actual invitations, and their main use pertains to weddings. They’re informal, concise, and pave the way for the actual invitations, much later on. Since weddings are events that require participation and attendance of the extended families on both sides, it can be quite hairy to ensure that they’re all there. In order to allay any potential problems with attendance, save the date cards are sent from 6 to 9 months in advance, but 12 months is appropriate if the wedding coincides with special holidays and/or it’s a destination wedding.