Igor Gamanenko, the Semalt Customer Success Manager, states that keyword stuffing and hidden text are two main problems that can affect your rankings, and Google warns webmasters to avoid this kind of things. When it comes to hidden text and keyword stuffing, most of the individuals think of the fifty lines long text on a white background in the footer of a website. It means the placement of text on the web pages for search engines only, not for the users.
It was a common practice many years ago, although the trend has been changed and a lot of new things have emerged since then. Now, we are told everything about how to hide the text on the pages, how to place it underneath other elements and how to get it published without letting Google know anything.
Keyword stuffing is all about putting keywords and phrases haphazardly in a piece of content. Most often, it doesn’t make any sense and is meant to improve the ranking of a site in the search engine results. If you believe that keyword stuffing will help you in any way, you are making a huge mistake.
It’s safe to say that most of the keyword stuffing examples are obvious and clear. It is good to rank your keywords and get them included in your content, but keyword stuffing and overuse are never allowed. If you want to get top positions in the SERP, you should concentrate on quality rather than quantity. Don’t make your content look odd and unnatural with lots of keywords.
Why is this a serious problem for your site? If this question strikes your mind, let me tell you that when people search for specific keywords and end up on your website, they want to know more about those keywords and phrases. And if you have offered them low-quality content, there is no chance for you and your website to survive for long. Hidden text and keyword stuffing ensure poor user experience, damaging your site’s reputation in the whole.
If Google warns you about the keyword stuffing or obscure text, you should try to remove them as soon as possible, making sure that the credibility and quality of your site are maintained. If you are unsure of how to remove so many keywords from your content, we advise you to consult an SEO expert or try to replace the old content with new and improved articles.
Google always advises that we should document our cleanup process and make the backup copies of our data. This will save your time, and you can easily fix the hidden text and keyword stuffing.